Profit Margin Calculator

For merchants — margin, markup and suggested selling price

Language

Cost price (per unit) Target selling price (per unit) Selling price (per unit) Desired profit margin (%) Desired markup (%) Currency

Quantity (units) Extra costs per unit (shipping, packaging…) Marketplace / payment fees (%) VAT / sales tax (%) Charm pricing (round up to .99)

Prices are assumed to be entered excluding VAT. Fees are a percentage of the selling price.

Enter your numbers above — results update instantly.

Suggested selling price

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Cost— Fees— Profit—

Net profit per unit —

Net profit margin —

Markup —

Break-even price —

Fees per unit —

Price incl. VAT —

Total revenue —

Total cost —

Total net profit —

Margin is profit as a percentage of the selling price. Markup is profit as a percentage of the cost. Example: buy at 100 and sell at 150 → markup 50%, margin 33.3%. Formulas: Price = Cost ÷ (1 − Margin%) and Price = Cost × (1 + Markup%). This tool also deducts marketplace fees so the margin you see is your real net margin.

Estimates for guidance only — double-check important decisions.